I am SO SORRY I'm replying to this so late. I've been inundated with work and Medium comments. I am usually better at replying. I guess better late than never.
There are many things I do to get my work out there. I can tell you upfront though, you can NOT be squeamish or concerned about being "spammy.' You can be put yourself out there without being "spammy," but you MAY cause SOME people to feel like they're seeing too much. That's their problem.
For me I do a number of things:
- Consistent writing: As much as possible I try to keep up my writing on Medium. And you’ll be surprised at where Medium article ideas can originate. Many of my best posts started out as long Facebook rants. I figured, “Hell, since I’ve already written this much, I might as well copy and paste, add a beginning and ending, clean up a few parts, and make it a medium post.” I also import some articles I write for other blogs or sources. Either my own blog or my clients’ (with their permission, of course). I was invited to be on an upcoming podcast episode because the hosts read and liked one of my Medium article about a Jim Crow mentality on social media. You never know who’s reading.
- Reply and engage: my late reply to you notwithstanding, I try to reply to as many comments as possible, and engage with readers. It’s getting to a point where I can’t do this as much, but I try. I also engage in other writers’ posts. One of my most commented “article” was actually a response to someone else's. As of this comment, it has over 500 claps.
- Reaching out to influencers: contact YouTubers and podcasters whose shows you might want to be on. Follow up a few times. Send your manuscript to as many influencers as you think might be interested. I was on a podcast earlier this year because I wrote to a popular podcaster months earlier.
- Start your own podcast or show: it’s super easy to start a podcast nowadays. You can use a service like Anchor.fm for free. Document your writing process, and comment on the topics you write about. Or, create vlogs that you post to YouTube, Instagram, or social media.
- Newsletter: use a service like Substack to create a newsletter.
- Tell friends and family: don’t be afraid, embarrassed, or ashamed to reach out to loved and liked ones to help you get the word out.
- Engage in social media: share your own content, but also be active sharing and liking other authors, lit agents, publishers, influencers, etc.
At the end of the day, you have to keep writing and keep putting yourself out there in all forms of content you can think of: writing, audio, video, slideshares, etc.
I hope you find this helpful. And good luck.